J200/03 PRODUCTION LOG

The evidence trail: Research, planning and production

The Production Log
The production log should document your research into similar media products and the planning for your own media production. It is recommended that the production log be no longer than 20 A4 pages long as excessive time spent on this aspect will be to the detriment of developing knowledge, skills and understanding elsewhere in the qualification. We are free to present their production log in a written format of our choice and are encouraged to approach this as part of the creative process. 
Research evidence

You produce research evidence, to be recorded in a production log, which documents your analysis and findings relating to your chosen brief in the following areas:

 how existing media products use media language to communicate meanings

through their forms, codes and conventions

 how the media represent events, issues, individuals or social groups

 how media forms target, reach and address audiences and how audiences

interpret and respond to them.  

Planning evidence

You produce planning evidence, to be recorded in a production log, which

documents their aims and plans in the following areas:

 how you intend to use media language to communicate meanings through your selection of forms, codes and conventions

 how you identify and use specific representations of events, issues, individuals or social groups

 how you identify, reach and address your chosen target audience

 how you have interpreted and responded to your research findings during the

planning and production process.  

Production Log content

You must include the following as evidence of you have addressed the three areas outlined above:

 the chosen brief

 research into similar media products

 analysis of how the studied products use media language and media

representation to communicate meaning

 research into how existing media products target intended audiences

 audience research relating to your own media production

 hyperlinks to existing media products used as part of research and planning

 planning evidence

 dates, decisions and deadlines

 evidence of organisation of actors, locations, costumes and props

 storyboards, shot lists, test shots, mock-ups, layouts, drafting or scripting, as

appropriate.

 your aims with a particular focus on how you intend to use media language and media representation

 links to recordings of interviews or focus groups with target audience members.