J200/03/04 CREATING MEDIA

In this non-examined assessment (coursework), you will create your own production (60 marks).  *The brief will be given to candidates on or after 1 June in the year before certification.*

• You will choose one brief. You will create an original production (not reproduce an existing product or brand). 
• You will not work in production teams as the production will be assessed as your own individual work, but you may use other people as actors and to operate light, sound and recording equipment.
• You will produce a production log documenting research into similar media products and the planning of your own production.

To help you understand how this works in practice, you and three or four others may decide to produce the same chat show and gather together the equipment and actors for the shoots. You then take turns filming and directing, then edit your own material, making your own cut. You earn individual marks for your own work but you have a pool of labour and actors.

*Sample brief:

Audio/Visual: 

Produce a sequence of a chat show, to last no longer than two minutes. The majority of all material must be original, produced by you, with the exception of music. The television programme must be targeted at a specific audience, which must be identified in your production  log. You must include a specified representation in your production, as explained in your production log.

Chat shows have a set of conventions, such as a host and a panel of guests who discuss topics introduced by the host and are often encouraged to talk about their life and work. For example, Nicole Kidman and Dev Patel on Grahame Norton's show (16.12.16) were promoting their recent film Lion, whilst Felicity Jones talked about the release of the new Star Wars movie, Rogue One. Dawn French talked about her new role in Sky 1's new four-part drama, Delicious and Sir Michael Parkinson was on the show to discuss his book Muhammad Ali: A Memoir. Another convention is to feature a singer or musician who provides a musical interlude. The guests may be celebrities or unknowns who have something interesting or entertaining to share.

Other codes and conventions include special effects like sound effects, background graphics, video clips; a house style, such as chatty or informal, serious or confessional; studio layout with specific furniture, lighting and ambiance; live studio audience; audience interaction; music for each guest's appearance, and so on.

This is a very exciting and versatile brief.
Imagine that the host of your chat show has invited onto his /her programme a celebrity chef, a rock musician, a young sportsman or sportswoman, an actor, singer, young business man / woman or someone who has a tale to tell about their lives. You can draw on your real-life experience or that of your friends: at school you may be in Rockfest, Young Enterprise, do drama or play a sport. You can use these experiences to create imaginary characters and persona. You may even know someone from home who would be prepared to play the part of one of your 'guests'. 

In the past, Claremont pupils have done similar productions: one successful project devised a pair of Swedish Heavy Metal guitarists called Titan's Hammer who were interviewed about their life; another production featured a 'celebrity chef' who made basic mistakes like microwaving the wine.
You could mock up a few seconds of a music video for inclusion or record part of Rockfest. In the past, Claremont pupils have made music videos productions featuring Dinosaur Pile Up My Rock N Roll, Foster The People Don't Stop - (The Fat Rat Remix), The Maccabees Precious Time, the xx Sunset, Chris Cornell You Know My Name, Miley Cyrus Wrecking Ball, Fij One More Year, One Republic Good Life, Foals Spanish Sahara, Red Hot Chili Peppers Californication, Blink 182 Up All Night, Enrique Iglesias Hero... and many others.

   

    Creating media (J200 03/04) marking criteria 
    In response to the set briefs, you should demonstrate:

     AO3  Create media products for an intended audience, applying knowledge
                                               Level 5 25–30 marks

 Excellent application of detailed knowledge and understanding of the theoretical framework of media, including the sophisticated use of appropriate media language to communicate meaning

 Excellent application of detailed knowledge and understanding of the theoretical framework of media, demonstrating a sophisticated understanding and targeting of the intended audience

 Excellent application of detailed knowledge and understanding of the theoretical framework of media, including the sophisticated, consistent

use of appropriate representations for the media industry context

 An excellent response that fully meets the requirements of the chosen brief and demonstrates an excellent understanding of the chosen form through the use

     Level 4 19 – 24 marks 

     Level 3 13 – 18 marks 

     Level 2  7 – 12 marks

     Level 1  1 – 6 marks